In an American Banker Online article, posted this week, author Daniel Wolfe discusses Washington Mutual Inc.'s success with their simplified online account opening process. He states that, at the start of last year, "WAMU's online banking executives would have been thrilled if people opened 100 accounts a day through its Web site; now it is averaging 2,700 openings daily (emphasis, mine), the result of an overhaul focused on simplifying the process."

Does your financial institution have an online process like WAMU's - before they streamlined and simplified it - that requires both your current or potential customers and your employees to enter information online and manually do something, as well? Such as...on your financial institution's behalf, create a packet to be mailed to the customer, or, on the customer's behalf, print off forms and mail them to you. Could you improve your current process, therein save time and money, while also opening yourself up to more business? Does your current online process take your applicants more than 15 minutes and several steps to complete it? Do you have a 79% completion factor of applications online, as does WAMU, according to Keynote WebExcellence, 2007 Customer Experience Rankings?

Now, with uMonitor's third generation platform uOpen & Fund&trade solution, our team, with over four years of real life field experience at many small to large banks and credit unions, can create a winning solution that will let you compete and win against the bigger players in the online account opening service. The uMonitor team will guide you in creating a simple, fast, and efficient online account opening process. Once an applicant decides to apply online, don't lose him due to a cumbersome and lengthy procedure.

uCan attain your goals, and then some, by getting your financial institution in the same playing field as WAMU, ING Direct, etc., by utilizing uMonitor's uOpen & Fund&trade solution. uCan open your virtual doors to current and potential customers any time, day or night, when and where they are looking for you. uCan convert your static web site to a full service transactional branch by utilizing the uMonitor suite of solutions. Not only canU play in the same field, uCan win! Give us a call and let's win together!