Branch Resolution or Technology Revolution?

Richard B. Whiddon, Vice President of Sales, uMonitor

As New Year resolutions become aligned or typically dropped due to agenda overload to get focused on new budgets and objectives, I finally cleaned up my past emails in outlook and came across an email article from Gonzo entitled "Where did Branch Productivity Go?"

Some of the highlights from the article:
Cornerstone details that branch managers and platform employees reported an increase in the amount of time spent on administrative tasks from 5% to 10%. (Note: this does not include any time these people spend managing and supervising; it is pure administrative activity.)

Several reasons for the observations:
1. Regulations took its tool. Most banks could do little about the fact branches had to take some of the brunt of regulatory demands. Much more time is being spent on OFAC, fraud, SARs, and other compliance issues and tools. Many branch managers are actually involved in the field investigations for large currency/suspicious activity reporting.

2. Customer self-service migration has hurt branches as much as it has helped. What can complicate this is the fact that many branches don’t have access to information or authority to resolve issues with customers - that was centralized, too. This puts branches in the position of too often being the "middleman" between customers and researchers/decision markers. And most any branch will tell you that being the middleman usually takes as much time as doing the work (memo to countless deposit ops groups and process improvement teams).

3. There is still too much manual activity sales reporting and information gathering. In the Cornerstone survey, they asked banks to describe how sales tracking and reporting occurred. Only 14% said it was completely automated, and over half of those had to write their own systems to get it automated. Twenty-four percent said tracking and reporting was completely manual.
This overview was consistent with what we have heard from bank and credit union executives in attendance at the BAI RDC, actively seeking ways to decrease the time required in these areas. Looking at not only online account, but the automation power that can be deployed with account opening across delivery channels, top decision makers recognize the value of a complete, enterprise-wide account system for their organization. If your resolutions for the New Year included addressing the things that are taking up too much of your time, these decision makers might be right on track. Using the uMonitor solution for account opening "uOpen&trade" incorporates things that are already in play within the branch - ID Verification, ID verification, ID authentication and cross sell matrix with integrated credit scoring, without the need for a high degree of manual effort. This automation gives the institution the ability to reclaim their 5% of additional time required in the administrative area and further reduces processing time for tasks that now handle themselves. The end result is not a loss, but a gain of time that can be spent in other areas. The resolution evolves into an organizational revolution in time management.

uMonitor Account Acquisition Unified Enterprise Channel Wide

  • Online Account Opening with Funding - Improve Online Expectation and Avoid Abandonment
  • Branch Account Opening - Frontline reps process less; more time to drive relationship and finally get back to the basics - selling and cross selling
  • Back office - better exception handling with applications mark under review or incomplete and set a better service follow up expectation
  • Switch Kit process that actually produces results - at the end of the account application process
  • Move administrative processes for frontline and back office fulfillment with uMonitor account automation and better compliance and audit tracking
  • Why not let technology revolutionize your account acquisition across all delivery channels with uMonitor solutions. Call one on our sales expects to share ideas to automate your workflow desire and available to site up a web meeting or onsite with your to explore how to implement the best account delivery experience for both your target customers, frontline reps and back office fulfillment team. Ask us how we can create two ROI drive deposit gathering channels for your institution.

    For more information on how uMonitor can be of assistance in providing you with the best in online solutions to make your life easier, go to www.umonitor.com or call 901-757-1212 and speak to a sales representative.
    Source:Gonzo Banker http://www.gonzobanker.com/article.aspx?Article=269