Lexus, Toyota's luxury brand, has had an incredible tradition of receiving countless prestigious honors since their first cars hit the showrooms. While all automakers continued to make strides in a closely watched vehicle dependability study, Lexus, was the top-ranked nameplate for the 12th consecutive year, according to J.D. Power and Associates in their August 9th report, which included 47,620 original owners of three-year-old vehicles about problems they are experiencing. Lexus and Toyota models also continue to dominate initial quality rankings, capturing 11 out of 19 segment awards in 2006. Lexus models rank highest in every segment in which they compete.
But, it isn't just the cars themselves that have earned them all of the attention. We all know that Lexus builds very reliable cars with the highest quality. The true success of this brand goes far beyond product quality. The real success story lies in the company's level of service excellence that customers remember most. This positioning of high quality service within their market is what has lead the company to become the number one luxury brand in the USA, which is no small feat, considering they entered that market years behind BMW, Cadillac and Mercedes.

From a distance, each company produces a product that is much the same. They all build cars - machines that will eventually fail, as none are perfect. However, the Lexus difference comes in the total commitment to service for the owner on every level. If you ever meet a Lexus car owner, you will hear the satisfaction in their voice and they all have many stories to tell about how pleasant their experience has been in dealing with the company. It is in the way they treat each customer time after time with an attention to detail that is unmatched by any other company. They go the extra mile, even if it means 10 or 25 extra miles, to ensure that all problems are handled quickly and efficiently to the customer's satisfaction, right down to making sure that it is washed when presented back to the owner. Lexus takes care of problems beyond the warranty time. They go beyond the call of duty with a follow up for each repair in a call to the owner. The list of added service benefits is very extensive, including door-to-door pickup and delivery of the vehicle in some cases.

Lexus truly shines in service for their owner. That extra effort for the customer pays off in a big way. Once they have experienced the advantages of Lexus' service, they don't consider going to any other dealer for future purchases. These satisfied owners are loyal to a brand and the care that they receive and will keep spreading the good word. They are among the thousands of happy consumers that are completing the questionnaires, giving Lexus glowing reviews and putting them at the top of their industry.

Among the financial services businesses, we encourage you to be the Lexus of your industry. We at uMonitor work hard everyday to be Lexus of Financial Technology providers. Come visit us and discover a new level of product quality and service, that will raise your expectations of what a technology service provider should be.

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