I’m sure you will agree that money management and financial matters in general have drastically changed over the years, not only for the institution, but for the consumer as well. There are many facets of the consumer experience specifically associated with traditional financial matters that don’t even exist anymore. Gone are the days of the long wait in line at the teller window. It isn’t even a teller window anymore, if you want to get right down to an exact, more politically correct name. It is a "Full Service Financial Representative Help Desk," just to be a little more correct. Gone are the days of the man in the cage with the small green visor and handle-bar mustache, counting your money, while those waiting behind you can only speculate the type of transaction you are conducting, ultimately delaying their own business. More importantly, gone are the lines themselves, because everything is moving to "online" and for good reason. Have you thought about those changes and what that evolution has meant to the bottom line of your business?

Just what does "No Line" mean to your institution’s "Bottom Line"? Most importantly, it means a branch that is open 24 hours a day, 7 days a week and can be accessed anywhere your customers have computer access, any time they have a few minutes, and any way your customers choose to conduct business. Even though you have no line inside the branch, you will see a definite increase in the amount of business that is conducted, based mainly on the fact that you have made your customers’ lives so much easier and you are now doing business on their terms. It is faster, more efficient and they will appreciate you for it. With the busy lives of today’s typical American family, one or both parents work, children’s activities are more hectic than ever and the convenience of managing their financial affairs after putting the children to bed can be a great help, driving loyalty and increasing assets. A more attractive proposition for what is traditionally considered a "chore". It has now become fun and part of the daily surfing ritual instead of a routine part of the regular errands.

Another benefit of the online trend means more efficient back office processes. As the staff is given faster, more efficient tools, many manual steps are eliminated and their jobs are made easier. "With a tool such as the uMonitor Online Account Opening and Funding, the applicant gets the benefit of a clean, well-designed application site for opening their account that directly reflects the identity of your institution for a seamless experience" states Dinesh Sheth, CEO of Parsam Technologies. "At the same time, all of the processes that are traditionally managed by hand in the branch are running automatically in the background. The applicant opens and funds a new account from the privacy of his own home and the institution retains records of the transaction at a cheaper processing cost. With the uMonitor Funds Transfer service, they can transfer money anytime from anywhere, saving time and cost. A happy customer in the end IS the "bottom line." Speeding up processing time and increasing efficiency can also mean more quality "face time" with those customers that do come in to the branch.

Ultimately, the end result would inevitably be the benefit of more money in the bank, making you their Primary Financial Institution. Isn’t that the objective anyway? Greater market share, better, more qualified business, and streamlined processes all contribute to a common goal – increased assets for the institution. By making the end user happy, a reputation for being the user-friendly institution is achieved, leading to the building of a lasting loyalty, on which you can’t even begin to place a value. By freeing up the staff with a better way of managing their daily tasks and streamlining the workflow, employee retention rises, the training costs drop and motivation inspires a team effort. Finally, happy customers and motivated employees are the final outcome, which can only mean a continuation of the success cycle and a strong, healthy "Bottom line."

For more information on how uMonitor can be of assistance in strengthening your bottom line, go to www.umonitor.com or call 1-901-757-1212 and speak to a sales representative.