Financial public relations firm selected to manage strategy

ATLANTA, Jan. 30, 2008 - (BUSINESS WIRE) - William Mills Agency, the leading public relations agency serving the financial services industry, has been chosen by uMonitor, a financial solution services provider for banking customer acquisition and retention, to lead public relations efforts and increase brand recognition in the financial industry.

Founded in 1993, uMonitor works with its clients to create solutions supporting all of the institution's efforts to attract and retain customers while keeping their unique business models. Headquartered in Memphis, Tenn., the company created its line of solutions with the vision of simplifying life online. Clients include credit unions, banks and financial planners and advisors.

"uMonitor's line of products are valuable tools for financial institutions who seek to leverage the Internet to increase revenue and improve employee productivity and regulatory compliance," said Dinesh Sheth, chief executive officer of uMonitor. "We chose William Mills Agency to increase awareness of our products because of their experience in the banking industry and their proven track record of success and relationships with the media."

The uMonitor product line is comprised of: uOpen & uFund^®, uTransfer^®, uSwitch^®, uView^®, uAdvise^®, uBenefitT, uPresentT, uVerifyT and uDocument&trade. The solutions assist financial institutions in offering everything from new account opening and funding to account management and bill presentment and payment online. Each solution is completely scaleable and customizable, enabling institutions to increase their competitive positioning by offering all services found in a brick and mortar branch to customers via the Internet.

"We are honored to work with the innovative people at uMonitor," said William Mills III, chief executive officer of William Mills Agency. "Our partnership will enable us to build greater awareness and increase demand for their products, helping the company grow."

About uMonitor - Parsam Technologies
uMonitor financial technologies offer a wide range of online solutions specifically designed to help financial institutions provide the most up-to-date services. These highly configurable and customizable solutions enable financial institutions to increase profitability, generate revenue, improve regulatory compliance, and improve employee productivity while reducing costs. uMonitor technologies include New Account Setup and Online Funding with Switch Kit, New Loan Application Processing, Funds Transfer Service, Bill Presentment and Payment Solutions, Premium Account Management Service, Document Management System, Advisor-Client Relationship Management and other services.