Meeting The Needs ....Of The Fast Paced Family

By Ashley Pennington

In 1940, 60% of all Americans had a traditional structure with dad as the breadwinner and mom as the homemaker. Today, only 13% of families fit the "traditional" structure. With more and more families having both parents in the workforce, it is an understatement to say that parents are playing beat the clock. One out of five Americans works most of their hours outside the range of 8:00am to 5:00pm or has a regularly rotating schedule. Many more work at least some hours at night and 1/3 of them work weekends. Parents are working longer hours and then rushing home to family obligations, therefore finding it necessary to seek ways to simply their life. Are you available to all these potential customers? Moreover, are you available at the times that are convenient to them and their hectic schedule? In today's society, consumers are looking for ways to make the best use of their time and are taking full advantage of convenient services. One of the biggest problems we hear today is the lack of availability and the missed opportunities outside of traditional business hours. Financial Institutions are looking for new technology to turn their online channel into a self-service 24/7 branch in order to accommodate everyone. People don't have time to wait in line and find it inconvenient to wait for two to four days before their services are fully activated

With busy schedules and so many family commitments, as well as a more convenience oriented market, consumers are becoming impatient and expect services that match the demand of a much faster-paced lifestyle. They want it when they want it and how they want it and they know that it is out there for them. They also know that you understand their expectation of this level of service and expect you to provide it for them. You know that if you don't, your competitor will.

With uMonitor's online new account solution, your institution will be able to provide the flexibility consumers need and appreciate. They will be able to visit your website to open new accounts from start to finish. This includes a real-time decision and online funding through ACH. Using your business rules, these applicants are risked the right deposit and loan products and can even order checks. All this can be tracked and audited by your staff in the management console. Abandoned applications can be retrieved for follow up and current promotions can be traced to determine how successful they were. You can retain these new customers by pairing this offering with other services, such as Funds Transfer to allow your customers the ability to move money online to and from other institutions. What an easy way to manage those day to day tasks that you can now accomplish at any time day or night from the comfort of your own computer screen! Pay a loan that is automatically debited from another account or deposit money into a child's account that is away at school! There is no end to the total convenience that this allows your user.

uMonitor provides solutions to help your Institution be fast, convenient, and available to all your existing and potential customers, regardless of their busy schedules. The more self-service options you offer, the more likely you are to obtain solid, profitable relationships. We will work with your team to create solutions unique to your needs and the needs of your market. With streamlining your workflow, compliance, and cross-sell, not only will your customers benefit, but so will your staff. With less processing and more time to get other work done, they too, can leave work on time to be with their families.

To learn more about the uMonitor New Account Setup and Online Funding with Switch Kit solution and other innovative financial technologies such as Account-to-Account Funds Transfer Service to move your money, call 901.757.1212 to speak with a uMonitor representative today or visit www.umonitor.com.